Events

Events

Owning a Harley® isn't about having... it's about doing. It's about experiencing the world with every sense.

You may be a regular at Harley events, a seasoned rider, a new rider, or a non-rider completely new to the Harley Experience - everyone is welcome to come and have some fun the Harley way.

We have a range of social and riding events taking place at the dealership and in the local area and H.O.G.® group rides to the legendary Harley-Davidson® international rallies. See what's coming up or speak to a member of the team and find out more and get involved.

Upcoming events

HOMECOMING 2024 at the HOUSE! 🤘 - BLACKBERRY SMOKE

25 July 2024 9:00am - HOMECOMING 2024 at the HOUSE! 🤘 - BLACKBERRY SMOKE

HOMECOMING 2024 at the HOUSE! 🤘 - BLACKBERRY SMOKE

Blackberry Smoke will kick off Homecoming here at the HOUSE with a free performance starting at 8PM! 🔥 🎸 FREE Live Music 🏍️ Largest Vendor Village in Milwaukee 🍺 Proudly serving Miller Lite and Coors Lite products BIG AL WETZEL: STARTS AT 6PM BLACKBERRY SMOKE: STARTS AT 8PM

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HOMECOMING 2024 at the HOUSE! 🤘

25 July 2024 9:00am - 28 July 2024 5:00pm

HOMECOMING 2024 at the HOUSE! 🤘

Join us for the 2024 Harley-Davidson Homecoming Festival at The HOUSE from July 25th-28th! Enjoy four days of live music, motorcycles, and more, including a FREE Blackberry Smoke Concert on July 25th at 8:00pm. With daily live music, the largest Vendor Village in Milwaukee, and Miller Lite and Coors Lite Products, this event is not to be missed. Check out our website for event hours and additional details. Mark your calendars, invite your friends, and get ready to RALLY at The HOUSE! Stay tuned for more!

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2024 HOMECOMING RALLY FIRST RESPONDER RIDE

26 July 2024 8:00am - 2024 HOMECOMING RALLY FIRST RESPONDER RIDE

2024 HOMECOMING RALLY FIRST RESPONDER RIDE

Join us for the 𝟐𝟎𝟐𝟒 𝐇𝐨𝐦𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐑𝐚𝐥𝐥𝐲 𝐅𝐢𝐫𝐬𝐭 𝐑𝐞𝐬𝐩𝐨𝐧𝐝𝐞𝐫 𝐑𝐢𝐝𝐞 on July 26th, 2024, starting at the HOUSE! This ride is a great way to show appreciation for the brave men and women who keep our communities safe.

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FXR AFFAIR AT THE HOUSE

26 July 2024 9:00am - FXR AFFAIR AT THE HOUSE

FXR AFFAIR AT THE HOUSE

Join us Friday, July 26th at the HOUSE for The FXR AFFAIR during Homecoming! Featuring: - Meet and Greets - VIP Parking - Group Ride to the Museum Prizes include: - Kleen Moto will have a goodie bag for the "Kleenest FXR" - Left Lane Syndicate will be giving away a Banner for the "Farthest Flyer" - Custom Dynamics "Lit Up" Pick + more to come! 📍 6221 W Layton Ave, Milwaukee, WI 53220

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HOMECOMING 2024 at the HOUSE! 🤘 - FRIDAY

26 July 2024 9:00am - HOMECOMING 2024 at the HOUSE! 🤘 - FRIDAY

HOMECOMING 2024 at the HOUSE! 🤘 - FRIDAY

Headlining Friday, July 26th, is 𝐂𝐎𝐖𝐁𝐎𝐘: 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐊𝐢𝐝 𝐑𝐨𝐜𝐤 𝐓𝐫𝐢𝐛𝐮𝐭𝐞 𝐁𝐚𝐧𝐝! Get ready to rock out to all of your Kid Rock favorites at 8 PM! 🎸 But that's not all! The party starts early with: - 𝐇𝐞𝐚𝐝𝐥𝐞𝐲 𝐆𝐫𝐚𝐧𝐠𝐞 𝐋𝐞𝐝 𝐙𝐞𝐩𝐩𝐞𝐥𝐢𝐧 𝐓𝐫𝐢𝐛𝐮𝐭𝐞 (Formerly No Quarter) at 6 PM - Stone Washed Band at 2:30 PM - 4 on the Floor at 12 PM This is a FREE event, so grab your friends and family and get ready to celebrate at HOUSE on July 26th!

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HOMECOMING 2024 at the HOUSE! 🤘 - SATURDAY

27 July 2024 9:00am - HOMECOMING 2024 at the HOUSE! 🤘 - SATURDAY

HOMECOMING 2024 at the HOUSE! 🤘 - SATURDAY

Headlining Saturday, July 27th, is Hardwired Metallica Tribute Band! Witness all the shredding beginning at 8 PM! 🎸 But that's not all! The party starts early with: - SuperFly at 12PM - Landline - the live alternative jukebox at 2:30PM - Tallan's Tribute to Eddie VanHalen at 6PM This is a FREE event, so grab your friends and family and get ready to celebrate at HOUSE on July 27th!

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Event Gallery

House of Harley-Davidson® welcomes SpeedKore™ to our Rally with new 2024 fender arrivals!
SpeedKore™, the American performance company known for building fully custom carbon-fiber muscle cars, has entered the motorcycle accessories market with a line of custom carbon-fiber parts for select American V-Twin touring and bagger motorcycles. Engineered to deliver performance, style and durability, the accessories add a signature touch while delivering the utmost in quality and power. American-made, and engineered from the ground up in Grafton, WI; SpeedKore™ is available exclusively at House of Harley-Davidson®. 

https://houseofharley.com/collections/speedkore%C2%AE

House of Harley-Davidson® welcomes SpeedKore™ to our Rally with new 2024 fender arrivals! SpeedKore™, the American performance company known for building fully custom carbon-fiber muscle cars, has …

🚨 LAST CALL TO PRE-REGISTER! 🚨

Calling all riders! There are only 2 days left to pre-register for our 2024 Homecoming Rally First Responder Ride.

Pre-registration closes THIS WEDNESDAY at 11PM! Don't miss out - head over to the link below to secure your spot!

 📲 bit.ly/FIRSTRESPONDERRIDE

🚨 LAST CALL TO PRE-REGISTER! 🚨 Calling all riders! There are only 2 days left to pre-register for our 2024 Homecoming Rally First Responder Ride. Pre-registration closes THIS WEDNESDAY at 11PM! Don'…

Take a demo ride on a reimagined Road Glide® or Street Glide® and experience the power and performance firsthand. 💪🏍️

As a thank you for demoing, you'll receive a limited-edition H-D Homecoming Challenge coin - a collector's item for true Harley® fans!

Don't miss out on this chance to ride the future of touring and score an exclusive coin!

Take a demo ride on a reimagined Road Glide® or Street Glide® and experience the power and performance firsthand. 💪🏍️ As a thank you for demoing, you'll receive a limited-edition H-D Homecoming …

Gear up for rally with a 30-Point Motorcycle Inspection!

Homecoming is less than a week away! Come get a 30-point inspection at the HOUSE to ensure your bike is RALLY READY!

📍 6221 W. Layton Ave., Milwaukee
📞 414-282-2211

Gear up for rally with a 30-Point Motorcycle Inspection! Homecoming is less than a week away! Come get a 30-point inspection at the HOUSE to ensure your bike is RALLY READY! 📍 6221 W. Layton Ave., …

Get them before they’re gone!

THE HOUSE has a unique collection of products to add to your home, patio or bar.

Don't miss the chance to add them to your H-D® collection. Get them while you can!

🛍 Shop online and in store now: https://houseofharley.com/

Get them before they’re gone! THE HOUSE has a unique collection of products to add to your home, patio or bar. Don't miss the chance to add them to your H-D® collection. Get them while you can! 🛍 …

THE WAIT IS ALMOST OVER! BLACKBERRY SMOKE TAKES OVER THE HOUSE IN ONE WEEK!

🚨 FREE SHOW 🚨 
📅 Date: Thursday, July 25th
🎸 Big Al Wetzel Band kicks things off at 6PM! Blackberry Smoke at 8PM! 
📍 Location: House of Harley-Davidson
6221 W. Layton Ave. | Milwaukee, WI

THE WAIT IS ALMOST OVER! BLACKBERRY SMOKE TAKES OVER THE HOUSE IN ONE WEEK! 🚨 FREE SHOW 🚨 📅 Date: Thursday, July 25th 🎸 Big Al Wetzel Band kicks things off at 6PM! Blackberry Smoke at 8PM! 📍 …

ROAD TRIP TO RALLY!

Get ready for the H-D Rally approaching fast! Gear up with our must-have riding gear.

🛍 Shop online and in store now: https://houseofharley.com/

ROAD TRIP TO RALLY! Get ready for the H-D Rally approaching fast! Gear up with our must-have riding gear. 🛍 Shop online and in store now: https://houseofharley.com/

We're thrilled to announce, that Army Veteran Cory Shier of East Troy, WI is getting a 2021 Road King Special and a hero's welcome at the HOUSE during Homecoming on Saturday, July 27th! 👏🇺🇸

The Presentation of Keys Ceremony will take place at 1:30PM! That's when we'll be holding a heart-warming ceremony to present Cory with the keys to his 2021 Road King Special – HOGS For Heroes 48th Veteran recipient and 8th bike this season!

This is an event you won't want to miss – a celebration of freedom, heroism, and the healing power of two wheels. See you there!

We're thrilled to announce, that Army Veteran Cory Shier of East Troy, WI is getting a 2021 Road King Special and a hero's welcome at the HOUSE during Homecoming on Saturday, July 27th! 👏🇺🇸 The …