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Events

Owning a Harley® isn't about having... it's about doing. It's about experiencing the world with every sense.

You may be a regular at Harley events, a seasoned rider, a new rider, or a non-rider completely new to the Harley Experience - everyone is welcome to come and have some fun the Harley way.

We have a range of social and riding events taking place at the dealership and in the local area and H.O.G.® group rides to the legendary Harley-Davidson® international rallies. See what's coming up or speak to a member of the team and find out more and get involved.

Upcoming events

14th Annual Law Enforcement Charity Ride

01 June 2024 8:30am - 14th Annual Law Enforcement Charity Ride

14th Annual Law Enforcement Charity Ride

Join us for a day of community and support at our Annual Law Enforcement Charity Ride! This special event benefits the Wisconsin Concerns of Police Survivors (WI C.O.P.S.), an incredible organization dedicated to helping the families of officers who have died in the line of duty. Date: Saturday, June 1, 2024 Time: Starting at 8:30 a.m. Location: House of Harley-Davidson 6221 W. Layton Ave. | MKE, WI 53220

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Annual Firefighter Charity Ride

15 June 2024 8:30am - Annual Firefighter Charity Ride

Annual Firefighter Charity Ride

🔥 Join us for the Annual Firefighter Charity Ride on June 15th, 2024! 🔥 Benefiting the Milwaukee Firefighter Charitable Foundation, this event promises a day filled with camaraderie and support for our local heroes. 📅 Date: Saturday, June 15th, 2024 🕣 Registration: Begins at 8:30am 📍 Location: House of Harley-Davidson 🚨 Ceremonies: Commence at 9:40am with an Honor Guard presentation 🏍️ Ride Departs: Promptly at 10:00am Experience a Law Enforcement escorted ride through the heart of Milwaukee.

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HOMECOMING 2024 at the HOUSE! 🤘

25 July 2024 9:00am - 28 July 2024 5:00pm

HOMECOMING 2024 at the HOUSE! 🤘

Join us for the 2024 Harley-Davidson Homecoming Festival at The HOUSE from July 25th-28th! Enjoy four days of live music, motorcycles, and more, including a FREE Blackberry Smoke Concert on July 25th at 8:00pm. With daily live music, the largest Vendor Village in Milwaukee, and Miller Lite and Coors Lite Products, this event is not to be missed. Check out our website for event hours and additional details. Mark your calendars, invite your friends, and get ready to RALLY at The HOUSE! Stay tuned for more!

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Event Gallery

Turn your backyard into an Oasis with Harley-Davidson

We have a wide variety of great items available to enhance your yard and make it the perfect place to be! With summer just around the corner, you can shop online or in-store to find the perfect items to show your love for Harley and create a space you'll love! 

🛍 Shop Online or In Store Now: https://houseofharley.com/collections/outdoor-living-home

·Outdoor Canopy
·Folding Tables
·Boards & Bags
·Flags & More!

Turn your backyard into an Oasis with Harley-Davidson We have a wide variety of great items available to enhance your yard and make it the perfect place to be! With summer just around the corner, …

𝐆𝐞𝐭 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐭𝐡𝐞 𝐓𝐞𝐚𝐦! 
𝐌𝐞𝐞𝐭 𝐏𝐢𝐞𝐫𝐫𝐞 𝐁𝐞𝐫𝐞𝐧𝐢, 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫

Q: Pierre, what got you interested in joining Team House of Harley-Davidson?
A: I've spent a lot of time at HOH in the 70s, 80s, and 90s as a Snap-On Tool Dealer. The atmosphere and the passion for motorcycles here were infectious, and I knew I wanted to be a part of it.

Q: What models have the most interest or appeal to you, Pierre?
A: I’m a big fan of Softails and Dynas. I love the size and the classic look of these mid-sized Harley-Davidson models. They strike the perfect balance between power and style.

Q: Pierre, what are some of your favorite memories from rides you've taken?
A: One of my favorite memories is riding back from the Harley-Davidson Dealer Show in Los Angeles in the early 2000s. The camaraderie of the event and ride back were unforgettable. Another memorable ride was coming back from Down South. It started raining so hard that all the cars pulled over, but a buddy and I kept going. We were the only ones on the road; it was an incredible experience.

Q: What are some of the upgrades you're glad to see Harley-Davidson putting out these days, Pierre?
A: I'm thrilled with the constant upgrades to engine power and overall performance. Modern Harley-Davidsons are making nearly twice as much power as they were 30 years ago straight out of the box. It’s incredible to see how the technology has evolved.

Q: Pierre, after nearly three decades working at an iconic shop like House, what advice would you give someone just starting out in the industry?
A: Be honest and treat customers with respect. A customer never worries about how much you know until you show how much you care. Building trust and showing genuine concern for their needs is key to success in this industry.

Come by and say hello to Pierre next time you visit! 

#MeetTheTeam #HouseOfHarleyDavidson #HarleyFamily

𝐆𝐞𝐭 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐭𝐡𝐞 𝐓𝐞𝐚𝐦! 𝐌𝐞𝐞𝐭 𝐏𝐢𝐞𝐫𝐫𝐞 𝐁𝐞𝐫𝐞𝐧𝐢, 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫 Q: Pierre, what got you interested in joining Team House of Harley-Davidson? A: I've spent a lot of time at HOH in the 70s, 80s, and …

Enjoy the outdoors with Harley-Davidson!

Nothing beats a Harley-Davidson road trip. We have all you need for a great day outdoors!

•Picnic Packs
•Blankets
•Coolers
•Tents & More!

🛍 Shop Now: https://houseofharley.com/collections/outdoor-living-home

Enjoy the outdoors with Harley-Davidson! Nothing beats a Harley-Davidson road trip. We have all you need for a great day outdoors! •Picnic Packs •Blankets •Coolers •Tents & More! 🛍 Shop Now: https:…

𝐆𝐞𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦!
𝐌𝐞𝐞𝐭 𝐁𝐫𝐢𝐚𝐧 𝐖𝐞𝐥𝐤, 𝐖𝐚𝐫𝐫𝐚𝐧𝐭𝐲 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐨𝐫

Q: What initially sparked your interest in motorcycles, and how did you become involved in the Harley community?
A: I learned how to ride when I was 13; my brother showed me how to let out the clutch without stalling the motorcycle, and I was instantly bitten by the motorcycle bug. I became involved in the Harley-Davidson community when I started working here 16 years ago.

Q: Do you have a preferred Harley model or model family? If yes, what about it appeals to you?
A: I’ve always liked the Touring family, especially the Street Glides. To me, there is nothing better than riding with music playing on a nice summer day. Every Harley model is great for different reasons. They all shine in their own light.

Q: Have you experienced any standout moments or adventures while riding your Harley-Davidson? Any favorite routes or destinations you'd like to share?
A: I’ve ridden down to Nashville and on the Natchez-Trace Parkway. Nowadays, I enjoy staying in WI on day trips. A destination I would recommend is Wheels Through Time in NC. I appreciate looking at old motorcycles; not only is that place excellent, but the roads to get there are great!

Q: Within the realm of Harley, what trends or advancements are particularly intriguing or exciting?
A: I'm glad to see Harley back in racing with the King of the Baggers. The advancements in technology are also exciting.

Q: Do you have a signature method you've developed to enrich the Harley-Davidson experience for customers?
A: I’ve always tried to connect with all of my customers. We all have something in common—Harley motorcycles! There's nothing better than getting to know a customer and having that customer consider you a friend.

Q: Apart from motorcycles, what are some of your other hobbies or interests? How do you infuse your personality and passions into the culture at House of Harley?
A: I enjoy listening to concerts, going to Vegas with my wife, and doing road trips with my family across America. I especiall

𝐆𝐞𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦! 𝐌𝐞𝐞𝐭 𝐁𝐫𝐢𝐚𝐧 𝐖𝐞𝐥𝐤, 𝐖𝐚𝐫𝐫𝐚𝐧𝐭𝐲 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐨𝐫 Q: What initially sparked your interest in motorcycles, and how did you become involved in the Harley community? A: I learned how to …

𝐆𝐞𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦! 
𝐌𝐞𝐞𝐭 𝐓𝐨𝐧𝐲 𝐒𝐮𝐫𝐰𝐢𝐥𝐥𝐨, 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫

Q: What initially sparked your interest in motorcycles, and how did you become involved in the Harley-Davidson community?
A: I began riding at 14 and bought my first Harley-Davidson in 2012. That marked the start of my deep connection with the Harley community.

Q: Do you have a preferred Harley-Davidson model or model family? If yes, what about it appeals to you?
A: My favorite is the Road Glide. In my opinion, it's the best-looking model Harley-Davidson offers.

Q: Have you experienced any standout moments or adventures while riding your Harley-Davidson? Any favorite routes or destinations you'd like to share?
A: One memorable trip was in 2018 when four of us rode to Las Vegas. We traveled south to Oklahoma City, then west across Texas Panhandle, through New Mexico, Arizona, and into Nevada. The journey offered stunning scenery and landmarks, even as we rode through monsoons, sleet, hail, and snow—all within two weeks.

Q: Within the realm of Harley-Davidson, what trends or advancements are particularly intriguing or exciting?
A: The horsepower and torque that these new bikes can now produce are truly impressive.

Q: Do you have a signature method you've developed to enrich the Harley-Davidson experience for customers?
A: My approach is to be understanding and friendly and to treat everyone with respect, ensuring a welcoming atmosphere for all our customers.

Q: Apart from motorcycles, what are some of your other hobbies or interests? How do you infuse your personality and passions into the culture at House of Harley-Davidson?
A: I enjoy attending rodeo events, concerts, and taking a two-week bike trip annually. I also build military plastic models and paint. My outgoing personality shines through in my interactions with customers, whether face-to-face or over the phone, contributing positively to our dealership’s culture.

𝐆𝐞𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦! 𝐌𝐞𝐞𝐭 𝐓𝐨𝐧𝐲 𝐒𝐮𝐫𝐰𝐢𝐥𝐥𝐨, 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 Q: What initially sparked your interest in motorcycles, and how did you become involved in the Harley-Davidson community? A: I began …

PET FEST!

Join House of Harley and the Milwaukee Area Domestic Animal Commission (MADACC) for Pet Fest. There will be over 30 vendors, food, and furry friends. While you’re here, find something special for your furry friend. It’s going to be a great day for your family!

🛍 Shop On-Line or In-Store Now: https://houseofharley.com/collections/for-your-pet?page=2

·Collars
·Leashes
·Bandanas
·Toys & More!

PET FEST! Join House of Harley and the Milwaukee Area Domestic Animal Commission (MADACC) for Pet Fest. There will be over 30 vendors, food, and furry friends. While you’re here, find something …

🚫 No Appointment? No Problem! 🚫

🏍 Welcome to the House of Harley-Davidson, Milwaukee's premier Express Lane Service Center. Our Express Lane is perfect for routine maintenance and quick accessory installations—done while you wait! ⏱

🔧 Run into a bigger issue? No worries! If we spot something that needs more attention while your bike is on the lift, we'll arrange a full-service appointment for you right then and there. 🛠

👨‍🔧 Our expert team of Technicians, Service Advisors, and Department Managers boasts years of experience and extensive training in Harley-Davidson® Services. Trust us to get you back on the road quickly and safely. 🏍💨

📅 Visit us Monday through Friday, 9 AM to 4 PM. Let’s keep your Harley in top shape—no appointment needed!

📍 6221 W. Layton Ave. | Milwaukee
📞 414-282-2211

🚫 No Appointment? No Problem! 🚫 🏍 Welcome to the House of Harley-Davidson, Milwaukee's premier Express Lane Service Center. Our Express Lane is perfect for routine maintenance and quick accessory …

🚨 We're Now Open on Sundays! 🚨

It's officially Riding Season, and you know what that means... 🏍️💨

House of Harley-Davidson is excited to announce that we are now open on Sundays! Visit us from 9 AM to 1 PM for all your Parts & Accessories and MotorClothes needs. 🛠️🧥

Important Note: House of Harley will be closed on Sunday, June 16th in celebration of Father's Day. 👨‍👧‍👦❤️

Ride safe and see you soon! 🏍️✨

#HarleyDavidson #RidingSeason #MotorcycleLife #Biker4Life #PartsAndAccessories #MotorClothes #HarleyFam #HouseOfHarley

🚨 We're Now Open on Sundays! 🚨 It's officially Riding Season, and you know what that means... 🏍️💨 House of Harley-Davidson is excited to announce that we are now open on Sundays! Visit us from 9 AM …