Use of this website acknowledges your consent to this Privacy Policy for House of Harley-Davidson® and our Certified Website Solution powered by Morillian BWS Software, Engineered by ROOM 58 LTD. Protecting your private information is our priority, and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.
1. Personal Information We Collect
We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you ("Personal Information"). This may include:
Identifiers: Name, phone number, postal/email address, IP address, etc.
Sensitive Information: SSN, driver’s license, DOB, financial details (only if voluntarily provided for purchase/financing).
Commercial Info: Purchase history, product preferences.
Internet/Network Activity: Device info, interaction with our website or digital ads.
Geolocation Data: Approximate location via device signals.
Employment Info: Job title, employer, if voluntarily submitted.
Inferences: Browsing behavior and preferences.
2. How We Collect Your Information
We collect Personal Information through:
Quote or unit requests
Online purchase submissions
Payment calculators or credit applications
Website cookies, beacons, and device tracking
Survey or contest participation
YouTube API integrations
3. Automatic Data Collection Technologies
We may automatically collect:
Device/browser data
IP address and geolocation
Interaction logs, ad clicks, and browsing behavior
Tools include:
Cookies for website personalization and tracking
Web beacons to monitor page visits and email opens
4. Use of Personal Information
We may use your Personal Information to:
Provide and fulfill product or service requests
Process orders, applications, or financing
Share necessary information with shipping or financial partners
Personalize your digital experience with us
Conduct internal research and improve services
Send marketing, updates, or surveys
Comply with law enforcement or legal requirements
5. Disclosure of Personal Information
We may share your Personal Information with:
Affiliates and service partners (e.g., payment processors, CRM vendors)
Harley-Davidson Motor Company
Marketing partners or data aggregators (for dealership analytics and performance tracking)
Authorized third-party vendors, with your consent
Law enforcement or regulators, as legally required
We do not sell your Personal Information.
6. Data Retention & Security
We retain data as long as necessary for business or legal purposes. Sensitive info is encrypted during transmission and stored securely. No method of digital transmission is 100% secure, but we take commercially reasonable precautions.
7. Children Under Sixteen
We do not knowingly collect data from users under 16. If you're under 16, you must have parent or guardian consent to use this website.
8. Your Privacy Rights
Depending on your location, you may have the right to:
Access, correct, or delete your Personal Information
Opt out of marketing communications
Restrict processing of sensitive information
Request data portability or disclosure of how your data is used
Withdraw previously granted consent
To exercise these rights, contact us at [email protected].
9. Third-Party Websites & Links
Our site may link to other websites. We are not responsible for the privacy practices or content of these external sites.
10. SMS Texting & Communications
If you opt into SMS communication, we may send notifications or marketing messages. Message/data rates may apply. Text STOP to unsubscribe. We do not share mobile data with third parties for promotional use.
11. Opt-Out Options
To unsubscribe from marketing:
Use the unsubscribe link in emails
Reply STOP to SMS
Email us at [email protected]
Universal opt-out mechanisms for behavioral tracking will be honored when supported by your browser.
12. Changes to this Policy
This Privacy Policy may be updated periodically. Continued use of our website constitutes acceptance of any revised terms. Latest revision date will always be posted.
Last Updated: July 15, 2025© H-D 2025. Harley-Davidson and the Bar & Shield logo are among the trademarks of H-D U.S.A., LLC.Certified Website Solution powered by Morillian BWS Software, Engineered by ROOM 58 LTD © 2025